In a world where every prospective customer is facing an invitation avalanche, where every business is asking people to follow their tweets, read their blog, or watch their videos, you must resist the temptation to communicate solely and endlessly about your company, hoping for a quick sale.
Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this. You can help your customers learn. You can help them plan. You can help them enjoy.
If you want to succeed in a world where the balance of marketing power has swung dramatically in favor of the customer, you need to become a YOUtility. Hear from Jay Baer how this amazing concept applies to the real estate business now more than ever before!
